It’s that magical time of year when the island transforms into a holiday wonderland, and this year’s Christmas Stroll is extra special. Why? Because 2024 marks the 50th anniversary of the Nantucket Christmas Stroll! This beloved island tradition has grown from a local event to a celebrated festival that draws visitors from far and wide, and ACK Smart is here to look back at how it all began—and what keeps it so unforgettable.
How It All Began: A Local Fix to Holiday Shopping
Back in 1974, Nantucket’s merchants were worried about locals heading to the mainland for their holiday shopping, so they got together with a festive idea: keep the shops open for a special weekend event right after Thanksgiving to encourage islanders to “shop local.” Little did they know, this would be the start of a half-century tradition that would capture the heart of Nantucket and visitors alike.
Growing the Magic: When Stroll Became Iconic
What started as a small-scale event quickly blossomed. Over the years, Stroll grew in charm and popularity, gaining traditions that we all look forward to today. From the town crier in Victorian attire proclaiming the start of the festivities to Santa’s grand arrival via Coast Guard cutter, the event soon became more than a shopping event; it became a way to celebrate the unique character and warmth of Nantucket during the holiday season.
With decorations lighting up Main Street, carolers filling the air with holiday tunes, and trees decked out in each shop, the Christmas Stroll became an island institution—and one that embodies the best of Nantucket.
Stroll Today: Tradition Meets Timeless Spirit
Today, Stroll attracts thousands of visitors who come to experience Nantucket at its coziest and most festive. From charming shop displays to cozy gatherings and holiday-themed activities, Stroll is a picture-perfect holiday weekend that keeps traditions alive while adding new, modern twists each year. Visitors can expect art shows, tastings, and festive feasts, all while supporting local businesses in true island spirit.
ACK Smart is honored to celebrate alongside our fellow islanders and visitors, especially on this 50th anniversary. As a local business that’s all about sustainability and supporting our community, we love seeing Nantucket come together to celebrate and support local. It’s what the holidays—and our beautiful island—are all about.
So, whether you’re a lifelong islander or a first-time stroller, bundle up, stroll along Main Street, and take in the charm of 50 years of holiday magic. This Christmas Stroll promises to be one for the ages!
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